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It
Takes Money To Make Money!
If you want to make money on the
Internet, you are going to have to spend money on advertising.
We will list a few methods of effective paid promotions on the
Internet.
Ezines: You can purchase regular, top sponsor
and solo advertisements from a variety of ezines on the
Internet. This method of advertising gives you the best bang for
you money.
The best ezine advertising method
are solo ads. Solo advertisements are exclusive mailings of your
ad copy (usually up to 50 lines) to the entire subscriber base
of an opt-in list. A well written sales copy can generate
excellent results.
The next best place for your ezine
ad is the top sponsor ad. The top sponsor ad might cost you a
bit more money than classified ads, but the response will be
greater. These ads far outperform a regular classified ad almost
3-to-1. Since people generally skim ezines, they notice the top
sponsor ad the most. Also your top sponsor ad does not get lost
amongst the other classified ads at the middle or bottom of the
ezine.
When you feel comfortable enough
to begin paying for your ads, do a search for "paid ezine
ads" on Google.com and
start researching ezine "candidates" for your ads.
Pay Per Click Search
Engines: The most popular Pay Per Click
Search Engines are Google.com
and Overture.com. Overture
and google work on a bid-for-placement format. Depending on how
much you're willing to pay, you can GUARANTEE yourself a top
placement with most of the major search engines - AltaVista,
MSN, AOL, etc.
This is an excellent way of
driving targeted traffic to your web site for as little as a
penny per visitor. There are now over 75 quality pay per click
search engines on the Internet that you can immediately get
ranked on.
The nice thing about pay per click
search engines is that you do not have worry about waiting 4-6
weeks before you get listed and you control where your listing
is going to be placed. It
generally costs about $25 to set up an account which also goes
towards your initial clicks.
Banners:
Although banner advertising is not as effective
as it used to be, you can take advantage of the falling prices
and still get good results IF you have an effective banner.
Effective banners should be fast
loading and give the viewer a reason to click. You should also
inquire about placing your banner on targeted sites that will
bring visitors who will be interested in purchasing your product
or service.
There are a few sites on the
Internet where you can create your own custom banners online.
Just pop in a search query for "free banner creation" in any
major search engine and you will find many web sites where you
can do this.
Offline Advertising:
Most people trying to make money on the Internet fail to
realize the potential of offline advertising. You can place your
web site URL on pens, business cards, postcards, mugs, buses,
etc...
Don't feel that you have to be
restricted to only advertising on the Internet. By getting your
ad out in the offline world, you will help brand your company
and help get you customers who
generally may have not found your products or services online.
These a ways in which you can
spend money on advertising in a wise manner. Don't blow your
hard earned money on bulk search engine submission, bulk
classified ad submission or bulk free-
for-all-link submissions. These methods are not as
effective anymore and you will just end up wasting your money.
You will only be able to rely on
free advertising for so long. If you want to succeed, you will
have to open up your wallet. Spend your money in a smart way,
and your wallet will get fatter!
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